I Am Vindicated By the Consumer

Posted: August 2, 2011 in Rants
Tags: , , ,

I guess I don’t have to give up faith in humanity in general.

I had previously written a blog devoted to all of the hideous automotive permutations deriving from bimbo boxes and CUVs, essentially referencing them as answers to questions nobody asked – market segments that people didn’t know existed until the vampires in marketing departments informed people that they needed these vehicles.

Well, apparently, people couldn’t be convinced that they needed these atrocities.

Courtesy of Automobile Magazine Vol. 26, No. 6 – September 2011

Acura ZDX

Coupe Styling
PLUS
SUV ride height and AWD
MINUS
SUV rear-seat and cargo space
EQUALS
22 MDX sales for every ZDX sold.

Honda Accord Crosstour

Best-selling sedan
PLUS
Hatchback utility
MINUS
sense of style and proportion
EQUALS
7% of total Accord sales

BMW 5-Series GT

Luxury-sedan appointments
PLUS
hatchback versatility
MINUS
sport-sedan appearance
EQUALS
921 total sales: January – May 2011

Toyota Venza

Sedan-like passenger space
PLUS
minivan ride height
MINUS
minivan cargo space
EQUALS
33% decline in sales from 2010

Need I say more?

 

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Comments
  1. Alex says:

    This makes me warm and fuzzy inside – yet another testament to why market research has never resulted in a good car.

    I recently read that, hilariously, BMW’s expectations that the 5-series GT might be appealing to wagon buyers were dashed when these wagon buyers gave BMW the finger and bought Mercedes E350 wagons instead. Even more hilariously, it also cannibalized the 7-series.

    I’m one of those folks who’d pick a wagon over a sedan in all but a few cases, and I’m sure as hell not interested in a car with larger dimensions but less cargo space and awful rear visibility. Let that be your lesson, BMW. Bring back the 5 wagon! Especially now that it looks great again.

  2. Alex says:

    You’d also find it interesting that Honda has just renamed the Accord Crosstour into simply “Crosstour.” Doubt it will help their sales though – they should have channeled that marketing money into making it not look like an unwieldy, hunchbacked monstrosity.

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