Dial ///M for Marketing

Posted: January 27, 2012 in Rants
Tags: , , ,

From the depths of the intarwebs – http://www.autocar.co.uk/www.autocar.co.uk/News/NewsArticle/AllCars/261082/

BMW will introduce a new range of performance-orientated M division-developed diesel models later this year. The new oil-burners will get an initial public airing at the Geneva motor show in March and are set to reach the UK later this year.

The four-wheel-drive X5 M50d and X6 M50d will arrive first, in June. Rear-wheel-drive M550d saloon and M550d Touring models engineered specifically for right-hand drive markets are tipped to go on sale in October. The rear-drive pair will come to the UK in place of the four-wheel-drive M550d xDrive saloon and Touring variants that will be offered elsewhere in left-hand drive only.

The four cars represent an M division first, with all running a newly developed version of BMW’s 3.0-litre, six-cylinder diesel engine.

The new powerplant is fitted with a triple-turbo induction system that BMW sources suggest is set to revolutionise the efficiency and performance credentials of traditional combustion engines, in both diesel and petrol formats.

The new models will form the basis of what BMW has dubbed its ‘M Performance’ range. They have been conceived to slot into their respective line-ups between the top-performing standard model and full-blown M model in terms of outright performance, dynamic ability, equipment levels and price. In the case of the M550d saloon, this is between the 550i and M5.

The new M-developed diesel engine comprehensively outguns BMW’s widely used twin-turbo 3.0-litre in-line six. It develops 376bhp between 4000 and 4400rpm and a sturdy 545lb ft of torque from 2000 to 3000rpm.

These figures are 74bhp and 103lb ft higher than those of the most powerful version of BMW’s existing twin-turbo 3.0-litre six, as fitted to the 740d, giving it a spectacular — by diesel standards — 126bhp and 182lb ft per litre.

Although 176bhp shy of the M5’s twin-turbo 4.4-litre petrol V8, the M550d saloon boasts 44lb ft more.

In each of the M Performance models, the new engine is mated to a beefed-up version of the existing eight-speed automatic gearbox and, for left-hand drive markets, a specially tuned version of BMW’s four-wheel drive system. Together, this set-up gives the M550d xDrive saloon 0-62mph acceleration of 4.7sec — just 0.3sec slower than the new M5.

Is nothing sacred BMW?  Your M division is being raped by the suits.
Remember when BMW used to say that ///M cars would remain naturally aspirated?
Remember when they said they’d never make a diesel ///M?
Remember when they said they’d never make an SUV ///M?
Remember when they said that ///M cars were only RWD?

BMW, I am disappoint.


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